4 minute read
Boutique CGI studio or large VFX house?
A practical comparison of boutique CGI studios and large VFX companies for commercial briefs, from access and agility to capacity and specialist scale.
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Ideas into images.
Practical help for commissioning CGI, and a closer look at the craft behind the frame.
Category: Planning a project
4 minute read
What to approve before final CGI rendering
A client-side CGI approval checklist for geometry, materials, lighting, cameras, animation, graphics and final delivery formats.
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5 minute read
How to brief a CGI studio
A practical CGI brief template covering objectives, source assets, visual references, deliverables, feedback, approvals and deadlines.
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5 minute read
One 3D product, many campaign assets
How a well-planned 3D product asset can support campaign stills, animation, colourways, cut-downs and multiple delivery formats.
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5 minute read
CGI vs product photography: how to choose
A practical guide to choosing CGI, product photography or a hybrid approach based on the product, deliverables, budget and schedule.
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6 minute read
Remote CGI studio: from brief to delivery
A practical look at how a small UK CGI studio takes remote projects from brief and style frames through animation, compositing and delivery.
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