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How to brief a CGI studio
A practical CGI brief template covering objectives, source assets, visual references, deliverables, feedback, approvals and deadlines.
Read the guideThe KUBIK journal
Ideas into images.
Practical help for commissioning CGI, and a closer look at the craft behind the frame.
Planning a project
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4 minute read
Boutique CGI studio or large VFX house?
A practical comparison of boutique CGI studios and large VFX companies for commercial briefs, from access and agility to capacity and specialist scale.
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4 minute read
What to approve before final CGI rendering
A client-side CGI approval checklist for geometry, materials, lighting, cameras, animation, graphics and final delivery formats.
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5 minute read
One 3D product, many campaign assets
How a well-planned 3D product asset can support campaign stills, animation, colourways, cut-downs and multiple delivery formats.
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5 minute read
CGI vs product photography: how to choose
A practical guide to choosing CGI, product photography or a hybrid approach based on the product, deliverables, budget and schedule.
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6 minute read
Remote CGI studio: from brief to delivery
A practical look at how a small UK CGI studio takes remote projects from brief and style frames through animation, compositing and delivery.
Read the guideBehind the work
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5 minute read
Architectural CGI: from clay pass to final image
How architectural CGI develops from geometry and clay renders into materials, lighting, atmosphere and a finished image.
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5 minute read
Rendering glass, ice and condensation in CGI
Why believable drinks and glass CGI depends on shape, refraction, surface detail, lighting and careful art direction.
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5 minute read
Automotive CGI: from studio render to moving image
How automotive CGI brings paint, glass, camera language, environments and motion together across campaign stills and animation.
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4 minute read
When does a CGI project need simulation?
When cloth, particles, liquids, frost or procedural effects justify simulation—and when a simpler, more art-directable method is better.
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5 minute read
Cinema 4D, Blender, Houdini and After Effects
How Cinema 4D, Blender and Houdini fit into a CGI pipeline, and the role of After Effects in compositing, motion graphics and delivery.
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