▣Product CGI & visualisation

Give a product the lighting, setting and detail it deserves. We create CGI stills for campaign heroes, product pages and close-up views, with animation planned alongside them when needed.

From source assets to a believable product

We start by checking the available CAD, models, drawings or photographs against the required camera distances. Shape, materials, artwork and lighting all need to hold up at the final image size. A hero close-up asks different questions from a distant view in a larger scene.

Plan the whole set

Agree colourways, crops, backgrounds and output sizes before production. That lets us build an asset that supports the intended variations without assuming every new angle is free of additional work.

Automotive and glassware

The McLaren 720S portfolio study brings together studio, highway and airflow imagery. Chilled cola explores condensation and frost, while Garasu focuses on studio-lit glassware. These are examples of visual treatment, not promises of a particular campaign outcome.

What can we deliver?

Hero stills, detail views, product-in-environment imagery and agreed variations. If you also need movement, we can plan 3D animation within the same brief.

What should you send?

Product assets, references, intended channels, a deliverable list and a deadline. If the product is still in development, tell us what might change.

Compare CGI and product photography, then discuss a product project.